Graceland

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then spent a year and a half apprenticing as a body-piercing artist, and after that worked as a bartender in New Orleans' Bywater neighborhood.

Facebook Gamers Watched Graceland Video 1 Million Times in Brief Effort

USA Network says it got 1 million views from a two-week campaign last month that rewarded social gamers on Facebook if they watched a promotional video for its Graceland show.