Land Rover Unveils Huge TV And Digital Push
Performance Marketing
Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds, [...]
GQ Will Let You Personalize Its iPad App
Performance Marketing
Many magazines, which initially packed their tablet editions with interactive features, have had to curb them in the face of a growing (and costly) number of devices to develop for.
Glamour, GQ Roll Out Original Video Content
Performance Marketing
Nearly a year and a half after Condé Nast Entertainment launched under the auspices of Dawn Ostroff, the division finally began rolling out its first online video offerings this morning.
Vogue Retains Top Spot in March
Performance Marketing
Among the highly scrutinized March fashion magazines, Condé Nast's Vogue is holding on to its usual first place, with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in [...]