Lands’ End Gift Doesn’t Go Over Well
Brand Marketing
When giving away a free "gift," keep your audience in mind.
A&E Ducks Further Controversy, Reinstates Phil Robertson
Call it a Christmas miracle, or simply an attempt to limit the collateral damage that comes with a culture war, but the 10-day feud between A&E and Duck Dynasty star [...]
Phil Robertson Flap Stings A&E
While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its [...]
Duck Dynasty Will Most Likely Continue—But What a Mess for A&E [Updated]
The rule of thumb goes something like this: When a TV network executive says something stupid, bigoted or controversial, viewers will occasionally consider boycotting the channel.
Condé Nast’s GQ, Bombay Sapphire Launch Boozy Video Series
Performance Marketing
Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network.
Are Magazines Downplaying the Figures of Plus-Size Stars?
Performance Marketing
Elle magazine has come under fire for allegedly downplaying the plus-size figure of actress Melissa McCarthy on its latest cover. Critics are saying Elle purposely tried to hide the Bridesmaids [...]