The Where Factor: How Location Data Offers a New Marketing Edge
Performance Marketing
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes [...]
You Shouldn’t Trust Mobile Location Data
Performance Marketing
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.
FCC Requiring Additional Testing for LightSquared Network
Performance Marketing
Wireless startup LightSquared is facing yet another setback from the FCC as it tries to launch its new high-speed network, which has been under fire for its potential interference with [...]
LightSquared Proposes Non-GPS Killing Network
Performance Marketing
Mobile broadband start-up LightSquared faced a major setback in attempting to launch a new national, high-speed, wholesale-only wireless network—namely, a federal engineering advisory group’s suggestion that the FCC should rescind [...]
John Cleese Breaks Free in TomTom GPS Campaign
Creativity
John Cleese has been doing ads forever, with extremely mixed results. The high point may have been his famous Compaq computer spots from the '80s. The low point was probably [...]