GPS

The Where Factor: How Location Data Offers a New Marketing Edge

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.

12 Modern Tech Devices the Smithsonian Is Saving for Posterity

Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock […]

This Week’s Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a customizable sensor that tracks everything from sleep patterns to steps, a leather pouch inspired […]

You Shouldn’t Trust Mobile Location Data

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.

FCC Requiring Additional Testing for LightSquared Network

Wireless startup LightSquared is facing yet another setback from the FCC as it tries to launch its new high-speed network, which has been under fire for its potential interference with GPS signals.

LightSquared Proposes Non-GPS Killing Network

Mobile broadband start-up LightSquared faced a major setback in attempting to launch a new national, high-speed, wholesale-only wireless network—namely, a federal engineering advisory group’s suggestion that the FCC should rescind its decision to let Lig

John Cleese Breaks Free in TomTom GPS Campaign

John Cleese has been doing ads forever, with extremely mixed results. The high point may have been his famous Compaq computer spots from the '80s. The low point was probably last year's ad for the Home Emergency Response service in England—in which he stomped on his own legacy by playing a guy whose house has "faulty showers." He also did a weird set of ads for data-security firm Iron Mountain in which he played a character called Dr. Harold Trainwreck. His latest foray into shameless money grabs is a new campaign for TomTom, the GPS company. Cleese's voice has been available on U.K TomToms for years now. Now he's in the new global TV campaign, from Pool Worldwide in Amsterdam. The work is not itself a trainwreck, but it does (in the first spot below) involve a middle-aged man who commits suicide by jumping in front of a truck—a bold plot twist for an auto-related company. Cleese himself turns in an OK performance, with the traffic-jam setting allowing him to settle into his favorite character—the perpetually annoyed, anti-social jackass. Maybe that's the real Cleese and not a character. One more spot after the jump.