Sleepy’s Hires Its First Lead Creative Shop
Brand Marketing
Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review.
DDB Chicago Adds Integration Chief
Brand Marketing
Peter McGuinness poached a trusted lieutenant from his previous agency to drive integration at the Chicago office of DDB. Alan Snitow was director of strategy and innovation at Gotham in [...]
‘Gotham’ Magazine Announces New Publisher
Performance Marketing
After years of sharing a publisher with sister title Hamptons magazine, Niche Media’s glitzy lifestyle mag Gotham is getting its own publisher in David Katz, a Condé Nast veteran. Debra Halpert, the [...]
Fast Chat: Denny’s CMO Frances Allen
Brand Marketing
Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand [...]
Former Gotham Leader Lands at Bacardi
Brand Marketing
Lyle Tick’s ticket out of the agency world comes from Bacardi.
L’Oréal, Maybelline Get a Dedicated Shop Within IPG
Brand Marketing
McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline.