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Will Millennials Care About The CW’s ‘Archie’ Reboot?

Convergent TV

As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal [...]


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Information Diet: Bethenny Frankel

Brand Marketing

Specs Age 41

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Shake ‘N Bake ad destroyed Taylor Momsen

Creativity

This Shake ‘N Bake spot, circa 1997, was the beginning of the end for Taylor Momsen. The future perpetually surly Gossip Girl actress and boob-flashing rock star was about 3 [...]

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‘Gossip Girl’ speaks abbreviated French too

Creativity

It's good to see that several years in, Gossip Girl promos are still sticking with what works: wordplay and threesomes. The new promo for season 4, shown below, includes the [...]

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Dove finding real beauty on Upper East Side

Creativity

While you might not immediately make the connection between Gossip Girl's uproariously shallow beauties and Dove's Campaign for Real Beauty, Dove will illuminate everything this coming Monday, April 27, with [...]