Gordon Abel

JPMorgan Chase Embraces Its New Digital Shop

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he sees."It's a great solution, they really hit it out of the park," said Gordon Abel, executive director of the bank's digital marketing group.

JPMorgan Chase Calls a Digital Review

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships.All told, the company spends an estimated $70-80 million annually on digital ads across all divisions, including the retail bank, card services and investment banking.