GoPro’s Year-in-Review Ad Is Action Packed With Sports, Kids and at Least One Undead Kitten
Creativity
GoPro's Year in Review video for 2015, comprised of footage shot entirely on its Hero4 camera, features a little bit of everything: snowboarding, skateboarding, skydiving, rugby, people jumping in unison [...]
This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart
Brand Marketing
This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:
Facebook Brings 360-Degree Virtual Reality Videos to News Feeds
Performance Marketing
Stars Wars was first to post a 360-degree video. Photo: Facebook
Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome
Performance Marketing
Livestreaming app looks to add high-flying punch to its offering OK, Periscope—your move.
Brands Are About to Find Out How Powerful GoPro Videos Can Be
Performance Marketing
Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view.
10 Branded Content Masters Who Make It OK to Love Marketing
Brand Marketing
Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of [...]