Obama’s Twitter Bid on Election Eve
Performance Marketing
Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map.
Fast Chat: Peter Greenberger of Twitter on Ann Romney’s Ad Buy
Performance Marketing
Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night?
Romney First Presidential Candidate to Run Pricey Twitter Ad
Performance Marketing
Republican Mitt Romney tomorrow will be the first presidential candidate to ever run Twitter’s promoted trend, an ad unit that costs $120,000 per day. The ad will go live at [...]
Analysis: Presidential Campaigns in Need of a Brand-Aid
Brand Marketing
Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major [...]
Twitter Explodes Over Paul Ryan VP Announcement
Performance Marketing
Turns out searching Twitter handles may have been the best way to predict Mitt Romney's choice for vice president.