The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From [...]
4 B2B Marketing Lessons From Michael Brenner
Performance Marketing
I listened to Michael Brenner recently give a keynote talk on B2B marketing at the MeritDirect Coop client conference, and picked up scads of great insights, tips and strategic wisdom [...]
Mastering Micro Moments: How to Win With a Connected Consumer
Performance Marketing
We’ve all seen the shocking statistics: consumers check their phones 150 times a day, etc. This reality has given rise to what Google dubbed “Micro Moments” — those little windows [...]
3 Ways Publishers Can Take Action Against Fraud
Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most [...]
Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
Engagement, Not Keywords: The Merging of SEO and Content Marketing
Performance Marketing
SEO used to be pure science. Earning high search rankings meant striking the right keyword density, maximizing backlinks and making sure each element of your website was as optimized as [...]