5 Keys to SEO in the Voice Search Age
Performance Marketing
Voice search is increasing in use, and many businesses need to adjust their content to fall in line with this new way to search online. Follow these five tips to [...]
Why Gmail Is No Longer Cool
Performance Marketing
Gmail launched in 2004, and was immediately a hit largely because they offered more free storage than anyone. It was more than storage that kept Gmail the leader in email, [...]
The Race is on For Media Brands to Own Voice-Assistant “Skills”
In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a [...]
What Google’s New AdWords Phone Number and Address Targeting Mean for Marketers
Just in time for the holidays, Google delivered a huge gift to business owners who haven’t been gathering email addresses from customers. Google AdWords now allows businesses to use their [...]
What Google’s New AdWords Phone Number and Address Targeting Mean for You
Performance Marketing
Just in time for the holidays, Google delivered a huge gift to business owners who haven't been gathering email addresses from customers.
The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From [...]