8 Tips for Creating Content That Creates Leads
Performance Marketing
The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t [...]
5 Ways to Carve Out a Top Spot in Google Search Results
Everyone wants their website to be on the first page of Google’s search results pages (SERPs). Since 95% of all clicks are made on the first page, it makes sense. [...]
Why Gmail Is No Longer Cool
Performance Marketing
Gmail launched in 2004, and was immediately a hit largely because they offered more free storage than anyone. It was more than storage that kept Gmail the leader in email, [...]
The Race is on For Media Brands to Own Voice-Assistant “Skills”
In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a [...]
What Google’s New AdWords Phone Number and Address Targeting Mean for Marketers
Just in time for the holidays, Google delivered a huge gift to business owners who haven’t been gathering email addresses from customers. Google AdWords now allows businesses to use their [...]
What Google’s New AdWords Phone Number and Address Targeting Mean for You
Performance Marketing
Just in time for the holidays, Google delivered a huge gift to business owners who haven't been gathering email addresses from customers.