Competition: Another Big DC Week for Tech (Where Do We Go From Here?)
Performance Marketing
When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]
The Latest Google Update Slams Traditional Publishers
[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced [...]
Does Google Really Need Your Website? Well, How Mobile-Friendly Are You?
Performance Marketing
In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results. The second update happened around March 15, and [...]
How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system [...]
The Triple-A Approach to Succeeding at Digital Marketing in 2019
Performance Marketing
While it’s impossible to predict the new innovations advertising platforms will release in the year ahead, there are three trends and tactics marketers should be aware of that made a [...]
8 Tips for Creating Content That Creates Leads
Performance Marketing
The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t [...]