Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser.This is the third reprieve Google [...]
Why Google Going to the Dark Side Is Bad for Advertisers
Performance Marketing
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
The Latest Google Update Slams Traditional Publishers
[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced [...]
Does Google Really Need Your Website? Well, How Mobile-Friendly Are You?
Performance Marketing
In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results. The second update happened around March 15, and [...]
How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system [...]
The Triple-A Approach to Succeeding at Digital Marketing in 2019
Performance Marketing
While it’s impossible to predict the new innovations advertising platforms will release in the year ahead, there are three trends and tactics marketers should be aware of that made a [...]