Google

Google Misses Fourth-Quarter Earnings Despite Increased Advertising Revenue

Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew.

Google’s Virtual Reality Short Film Earns an Academy Award Nomination

Google is now competing with the Ryan Goslings and Emma Stones of Hollywood.

Why Media Agencies Have to Shed Tradition as Fast as Possible

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein

3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers

Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Thanks to Google, You Can Now Take a VR Tour of New York’s Holiday Window Displays

Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality.

If You Tweet an Emoji at Google’s Account, It Will Link to Local Search Results

Google wants to understand the language of emoji.

10 of the Best Ads That Highlighted Droga5’s Craftsmanship and Creativity in 2016

Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while […]

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.