How Will Google’s Changes to Featured Snippets Impact Publishers?
Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that [...]
9 SEO Basics That Everyone Should Know
Performance Marketing
SEO, or search engine optimization, is the process of obtaining high rankings in Google Search. Yet Google algorithms change at such an alarming rate that it can seem impossible to [...]
74% of Packers-Seahawks Google Searches Came Via Smartphone
Performance Marketing
During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches [...]
Facebook Mobile Ads May Get Tap-to-Call Feature
Performance Marketing
Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned.
Google Enhances AdWords, Possibly Correcting Mobile Ad Rates
Performance Marketing
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever [...]
$7 Per Facebook Fan? Seamless Is Cool With That
Performance Marketing
Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when [...]