Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago.
YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.
Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video.
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.
As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.
YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom.
It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with […]
YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.
YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.
YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots.