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Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago.

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop

Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video.

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.

YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom. 

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with […]

YouTube May Be Worth Up to $40 Billion—More Than Twitter

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.

7 New Things That YouTube Revealed At Vidcon

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.

YouTube Unleashing the Power of Its Network at VidCon

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots.