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Google Plus Users Haven’t Learned to Share

Performance Marketing

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data [...]


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Google+ More Closely Mirroring Facebook

Performance Marketing

When Google broke out Google+ user numbers back in September, there was scrutiny of how many of its 100 million monthly active users visited the Facebook-like social network versus affiliated [...]

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Klout Moments Improves Perks for Brands

Performance Marketing

Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber.

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Fast Chat: Reuters’ Social Media Maven Gives Up Twitter

Performance Marketing

Reuters' deputy social media editor, Matthew Keys, spent the better part of the last few years digging up stories and breaking news on Twitter, tweeting more than 46,000 times. Last [...]