Google mobile

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so long and transferring it to phones.

Marketers Are Ready for Google Android Everywhere From TVs to Watches

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers conference, Google I/O, this week.

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area like search.

Twitter Video Ads Now Play With One Click

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started using such easy-play videos in March.

Google’s $1,000 Stock Means Billions to Founders’ Bank Accounts

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million today as shares topped the four-figure threshold.

Did Google CEO Larry Page Just Handle His Last Wall Street Call?

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.

Time Inc. Testing Out New Oversized Mobile Ad Unit

How can publishers make mobile advertising more interesting and less intrusive?

Facebook Mobile Ads May Get Tap-to-Call Feature

Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned.