Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so long and transferring it to phones.
Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers conference, Google I/O, this week.
CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area like search.
Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started using such easy-play videos in March.
$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million today as shares topped the four-figure threshold.
Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.