Best Apps
Performance Marketing
Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict [...]
Apple Upgrades iPhone, and Maybe the Mobile Ad Business
Performance Marketing
Since the iPhone’s inception in 2007, the common refrain around smartphones is that they’re a mini computer that fits in your pocket. Yet “mini” not only meant smaller but also [...]
Foursquare Looks to Shift From Gaming Novelty to Essential Tool
Performance Marketing
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore.
Google Places Gets Plussed
Performance Marketing
Social-local-mobile has become an industry-favorite (and much-hated) buzzphrase over the past year as restaurants and retailers look to tie their social media presences with consumers’ mobile wanderings.
Google Maps Adopts Libyan Rebels’ Name for Martyrs’ Square
Performance Marketing
The Libyan rebel movement, which last night succeeded in taking control of much of Tripoli from the country’s former dictator Muammar el-Qaddafi, has already received support from the U.S., its [...]