Google Maps Will Feature Local Search Ads for Businesses
Performance Marketing
Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, [...]
Hot List: Adweek Editors Pick Digital Finalists
Performance Marketing
And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games [...]
Citymaps Revamps Mobile App, Nabs Big Brands
Performance Marketing
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
Is the Cannes Lions Festival Suffering From Trophy Overload?
Brand Marketing
Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the [...]
Facebook Could Map Out Local Search, Ads With Waze Deal
Performance Marketing
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]