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Google Maps Will Feature Local Search Ads for Businesses

Performance Marketing

Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, [...]


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Hot List: Adweek Editors Pick Digital Finalists

Performance Marketing

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games [...]

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Citymaps Revamps Mobile App, Nabs Big Brands

Performance Marketing

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer

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Is the Cannes Lions Festival Suffering From Trophy Overload?

Brand Marketing

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the [...]

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Facebook Could Map Out Local Search, Ads With Waze Deal

Performance Marketing

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi

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Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Performance Marketing

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]