Google Insight

Data Points: Digital Holidays

Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping.

Search and Enjoy

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers own an Xbox 360, nearly half play games on mobile phones, and another one-fourth do so on tablets. Gamers spend five hours a week playing (almost half the leisure time they spend online).