Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy
Brand Marketing
In the world of fashion, there are few figures as legendary as Diane von Furstenberg.
Jaguar’s Google Glass App Brings Print Ads to Life
Performance Marketing
Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast [...]
A Filmmaker’s Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google
Creativity
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor [...]
Pandora Launches Radio App for Google Glass
Performance Marketing
Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation.
Can an Agency of Early Adopters Learn to Slow Down?
Brand Marketing
CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while [...]
Search Is Only at 5% of Its Potential, Google Exec Tells Cannes
Performance Marketing
CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area [...]