Google Creative Sandbox

What’s So Good About ‘Dumb Ways to Die’?

This is a periodic installment that asks an agency guru to highlight a project from Google's Creative Sandbox, an online gallery of standout campaigns that blend creativity and technology.

A Bridge Notorious for Suicides Is Transformed in a Creative Project

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology.

Wish I Did That

In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more.