The Impact of Chrome 76: Why a Freemium Model Is the Future
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them [...]
Top 10 Commercials of the Week: Sept. 7-14
Brand Marketing
Google Chrome Sends Grieving Daughter to College in New Ad
Creativity
This latest Chrome spot from Google Creative Lab and BBH in New York—part of the brand's long-running and generally excellent "The Web is what you make of it" campaign—doesn't skimp [...]
Does Google’s Developer Get-Together Matter to Madison Avenue?
Performance Marketing
Google this week held its annual Google I/O conference for developers, during which it showed off Google Glass X Games-style, unveiled its own tablet and streaming media device,
Microsoft and Mozilla Launch ‘Firefox With Bing’
Performance Marketing
Mozilla has teamed up with Microsoft to launch a new version of the Firefox browser using Microsoft’s Bing as the integrated search option. The deal comes just a few weeks [...]
Facebook Blocks ‘Friend Exporter’ Tool
Performance Marketing
CNET is reporting that Facebook is actively trying to block the Google Chrome extension Facebook Friend Exporter, which lets users export their list of Facebook friends and contact info for [...]