How Mother Earth News Is Using Analytics to Drive Content
It’s easy to be intimidated by content analytics processes — the publishing industry doesn’t always attract people with a statistician’s temperament. As I discussed in a previous article, The Basics [...]
Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round
Performance Marketing
Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round.
Google Imagines a Real World That’s as Irritating as the Internet
Creativity
Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site—crap we'd never put up with in a brick-and-mortar store. [...]
Tumblr Posts Analytics Platform With Union Metrics
Performance Marketing
Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union [...]
Google Takes Analytics Mobile With App Reports, Android App
Performance Marketing
Google is bringing its analytics chops to mobile apps.
Top 10 Predictions for the Looming Facebook IPO
Performance Marketing
The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history.