Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.
It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot.
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of reaction—mostly positive, though some readers did not agree with much of the piece.