Google Cracks Down on Marketers’ Access to Data
Performance Marketing
Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
Ad Wreck
Performance Marketing
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace.
Facebook’s Dynamic Creative Ads Lead to More Clicks
Performance Marketing
This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX).