Google AdX

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Cond√© Nast’s Answer to Programmatic Buying

Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising. 

The Bots Are Taking Over

It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot.

Amazon, Advertising’s Sleeping Giant, to Awaken in 2013

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.

It’s Basic Math That’s Killing Display

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of reaction—mostly positive, though some readers did not agree with much of the piece.

Ad Wreck

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace.

Facebook’s Dynamic Creative Ads Lead to More Clicks

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX).