7 Google AdWords Features You Probably Aren’t Using, But Should Be
Performance Marketing
Google AdWords is loaded with potential — and if you haven't explored the platform's latest features, then you're probably missing out on opportunities to improve your advertising performance. Hundreds of [...]
7 Ways to Improve Your Google AdWords Quality Score
Performance Marketing
Understanding Google's AdWords Quality Score is a must for any business that's serious about pay-per-click advertising. Put simply, the AdWords Quality Score measures how effectively your campaigns provide useful content [...]
What Type of Google AdWords Campaign Is Best for You?
Performance Marketing
If you are new to Google AdWords, you might be completely unaware of all the different types of AdWords campaigns from which you can choose. Most people think solely of [...]
Better Together: Pair Google Analytics With Google AdWords for Stronger Campaigns
Performance Marketing
If you have not yet linked your AdWords campaign with Google Analytics, you are missing out on some much deeper tracking possibilities that can ultimately help you build a stronger [...]
10 Steps to Create a Profitable Google AdWords Campaign (From Scratch)
Performance Marketing
Creating a Google AdWords campaign is both exciting and terrifying for many business owners. AdWords has the power to change your company’s fortunes, but whether it will be for good [...]
YouTube Makes Video Games Easier to Find for Consumers and Advertisers
Performance Marketing
YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will [...]