How to Improve Google Landing Page Experience and Ad Quality Scores
Performance Marketing
If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]
6 Tips for Starting an AdWords Campaign
Performance Marketing
Taking the plunge into Google AdWords can seem overwhelming, especially for small businesses that lack the resources of large companies. AdWords can appear extremely daunting, but it’s actually not as [...]
What You Must Know About the New Google AdWords Redesign
Performance Marketing
If you don’t log into AdWords often, then you may be surprised when you do. Google is completely revamping its advertising platform's user interface (UI) in an effort to streamline [...]
How Google’s Paid Search Layout Affects Organic Search Results
Performance Marketing
Changes to Google's paid search results are making it harder for SEO experts to get traffic to their websites the old-fashioned way. As always, though, online marketers are finding ways [...]
Why Pharmaceutical Advertising Is Virtually Absent From the Web
Brand Marketing
Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman
7 Common Ways to Kill Your Google AdWords Campaigns
Performance Marketing
When used correctly, AdWords is a powerful, efficient advertising platform that brings scores of visitors to your business. However, campaigns are doomed to underwhelm when not properly optimized — and [...]