google acquisition

Nest Isn’t Just Smart and Sleek, But Funny Too, in First TV Ads

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc. Google owns Nest, competing for the growing interest in smart devices controlled by mobile phones.

Google Boosts Music Offerings With Songza Deal

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube.

Google’s Acquisition Shows It’s Hungry for More Digital Video Advertising

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.

Google Winds Down Wildfire to Focus on DoubleClick Integration

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.

Google’s Spider.io Acquisition Boosts Anti-Fraud Team

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team would add transparency for advertisers.

How Google’s $7B Loss On Motorola Is A Success (Or Not)

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck.

Google Takes $7B Hit In Motorola Sale

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever lost according to Wall Street, which never liked the acquisition.

Google Welcomes Nest Home

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5 billion. Nest was founded in 2010, and develops smart thermostats and smoke detectors in a growing category of connected devices.