Nest Isn’t Just Smart and Sleek, But Funny Too, in First TV Ads
Performance Marketing
The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc. [...]
How Google’s $7B Loss On Motorola Is A Success (Or Not)
Performance Marketing
Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck.
Google Takes $7B Hit In Motorola Sale
Performance Marketing
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever [...]
Google Welcomes Nest Home
Performance Marketing
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]