Goodyear is targeting Nascar's massive fan base in new ads featuring one of the sport's most recognizable faces, Dale Earnhardt Jr. The spot "Driven Like Jr.," by GSD&M, will debut during this Sunday's Daytona 500.
The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing to a taped interview with what appears to be a retired Ivy League linebacker, Storm introduces her virtual guest as Peter McDonough, the chief marketing and innovation officer at Diageo North America.
Y&R in Brazil put together an interesting stunt for Goodyear recently, inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they waited in traffic.