Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search
Brand Marketing
For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its [...]
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
Patrón Picks a New Lead Agency
Brand Marketing
Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]
UPDATED: Infiniti, at Last, Picks a New Global Lead Agency
Brand Marketing
Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed. Crispin, a unit [...]