The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also […]
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible.
Since 1909, the Good Housekeeping Seal has been a coveted certification among consumer brands, and in order to preserve the integrity of the famous mark, products must undergo exhaustive testing […]
From Silicon Alley to Silicon Valley, TV, magazine and tech elite were out this week mingling and moguling.
This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to the company's best-performing titles. This year, the honorees included Good Housekeeping, Town & Country, Elle Décor, HGTV Magazine and Harper's Bazaar.
Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s strength with its new “Beauty Unbound” initiative, the company’s first major cross-title content and advertising push.
Hearst Magazines has named a new editor in chief for Good Housekeeping, one of its biggest and most profitable magazines. Jane Francisco, who was the editor in chief of Chatelaine, a leading women’s lifestyle magazine in Canada, will start in her new role Dec. 2 and report to Hearst Magazines president David Carey.
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content.
Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, The Oprah Magazine packaged service as lifestyle, forcing the category to pivot en masse.