New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year
Brand Marketing
The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also [...]
Hearst Announces Winners of Company-Wide Tower Awards
Performance Marketing
This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to [...]
Hearst Rolls Out Cross-Brand Beauty Initiative
Brand Marketing
Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s [...]
Hearst Changes Editors at Good Housekeeping
Performance Marketing
Hearst Magazines has named a new editor in chief for Good Housekeeping, one of its biggest and most profitable magazines. Jane Francisco, who was the editor in chief of Chatelaine, [...]
Hearst Is the Latest Publisher to Jump On Native Ad Trend
Brand Marketing
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, [...]
Women’s Service Mags Trade Housekeeping for Style
Performance Marketing
Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, [...]