Tiger Woods’ Road Back to Golf’s Spotlight
Brand Marketing
The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National.
‘Golf Digest’ Teams With GolfLogix to Create Personalized E-Mags
Performance Marketing
Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf [...]
FedEx Saves Face for Golf-Loving Metalheads
Creativity
If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have [...]
Golf Titles Gear Up for Masters Tournament
Performance Marketing
March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place [...]
Ad of the Day: Callaway
Brand Marketing
Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an [...]
Ad of the Day: FedEx
Brand Marketing
Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied [...]