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Tiger Woods’ Road Back to Golf’s Spotlight

Brand Marketing

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National.


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‘Golf Digest’ Teams With GolfLogix to Create Personalized E-Mags

Performance Marketing

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf [...]

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FedEx Saves Face for Golf-Loving Metalheads

Creativity

If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have [...]

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Golf Titles Gear Up for Masters Tournament

Performance Marketing

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place [...]

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Ad of the Day: Callaway

Brand Marketing

Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an [...]

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Ad of the Day: FedEx

Brand Marketing

Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied [...]