This Is How Golf Brands Are Trying to Bring Millennials Back to the Game
Performance Marketing
When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst [...]
Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad
Creativity
A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." [...]
Fox Sports Grabs Rights to Golf’s U.S. Open
On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf [...]
TaylorMade Golf Taps Eleven Inc.
Brand Marketing
Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.
Rory McIlroy Battles a Robot in Chipper Ad for Golf’s European Tour
Creativity
This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls [...]
No, Seriously, Golf Is a Real Sport, Says Nike’s New Tiger Woods Ad
Creativity
Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a [...]