Golf

Bubba Watson’s Jetpack: The Story Behind Oakley’s Latest Insane Golfing Vehicle

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart.

When Coke’s Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Jordan Spieth knows when to come in from the rain.With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.

6 Father’s Day Gift Ideas for Creative and Techie Dads

This week, the Adweek staff is highlighting Bel & Bel's Vespa-inspired desk chair, a smart grill and more goods that are perfect for Father's Day gifting.

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

Rory McIlroy keeps a grueling schedule, but he likes it.The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament, in hopes of landing a grand slam—winning all four majors—on the 2016 tournament circuit.

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

For many sports fans, Twitter is still the social media platform of choice.

Infographic: Golf’s Top Social Brands Going Into Masters Weekend

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers for Under Armour and Titleist will be rooting like mad for him.

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.

KPMG’s First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson

Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson, with the former literally shattering a glass ceiling with the shot of her golf ball. 

And Now Even Wearables Have Programmatic Ads

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches.

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast.