Golden State Warriors

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the most-watched NBA game this century. The Cleveland Cavaliers 93-89 victory averaged 30.8 million viewers, the first NBA game to cross the 30 million threshold in 18 years.

What Makes This Year’s NBA Finals Rematch So TV Friendly?

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the Cleveland Cavaliers, NBA fans—and more than a few TV and league executives—have been hoping for a rematch.

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.

The Golden State Warriors Tally Another Win With This Great Branding Work for the Playoffs

The Golden State Warriors have got game in the branding world, too.

How the NBA’s TV Partners Have Cashed In On the Warriors’ Historic Season

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base he's ever called home. "That was a no-brainer to grab and put into our schedule right from the beginning," said Julie Sobieski, vp of programming for ESPN.

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV.

NBA Star Creates Buzz With His Popular Twitter Scavenger Hunts

Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year