Gogo

Verizon Is Giving Away Tons of Free Stuff on One of the Year’s Biggest Travel Days

Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting.

GoGo Takes Texting Into the Skies Over SXSW

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel.

A Marketer’s Guide to SXSW

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and enthusiasts, up from 11,000 in 2009. How can a brand hope to break through all that clutter?