Barton F. Graf 9000 Wins GoDaddy After Creative Review
Brand Marketing
GoDaddy has moved on from Deutsch New York, taking its creative business to Barton F. Graf 9000 after a review.
For Marketers, Sentimentality Trumps Slapstick
Brand Marketing
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a [...]
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]