Roomba Cats Have a Blast in GoDaddy’s Super Bowl Teaser

GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. But this year, it's playing it safe with one of the internet's favorite things: roomba cats. The furry felines appear in GoDaddy's Super Bowl ad teaser, released today. The full 30-second spot will debut on CBS' Super Bowl Greatest Commercials 2017 special on Jan. 31.

Someone Bought and Is Oddly Redirecting Traffic to NYT’s Story

As the political climate gets stormier, the internet becomes weirder.

GoDaddy Is Returning to the Super Bowl With a Humorous Ad to Launch a New Product

After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product.

GoDaddy Gives a Fake Cheese Artist His Own Twitter Account to Trash Talk With Shaq

GoDaddy wants to give small-business owners the tools they need to be successful, even if that means supporting the dreams of an artist who likes to create sculptures out of cheese.

GoDaddy Taps MEC for Global Media

GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative.

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.

A Behind-the-Scenes Look at GoDaddy’s Desert Oasis

The most surprising takeaway from GoDaddy's Tempe, Ariz., outpost is that, unlike its famous ads, there is absolutely nothing controversial about it. In fact, GoDaddy's Tempe location is a brick-and-mortar […]

This Week’s 10 Must-See Digital Marketing Stats

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that should grab the car industry's attention.

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a positive shift in consumer awareness and perception due to a paid media campaign.