Roomba Cats Have a Blast in GoDaddy’s Super Bowl Teaser
Brand Marketing
GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. But this year, it's playing it safe with one of the internet's favorite [...]
GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion
Brand Marketing
Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office [...]
As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments
Brand Marketing
Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build [...]
A Behind-the-Scenes Look at GoDaddy’s Desert Oasis
Brand Marketing
The most surprising takeaway from GoDaddy's Tempe, Ariz., outpost is that, unlike its famous ads, there is absolutely nothing controversial about it. In fact, GoDaddy's Tempe location is a brick-and-mortar [...]
This Week’s 10 Must-See Digital Marketing Stats
Performance Marketing
Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that [...]
Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts
Brand Marketing
Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to [...]