All Publicity Is Good for Go Daddy’s New Star
Brand Marketing
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite.
Supermodel Bar Refaeli to Star in Go Daddy Super Bowl Spot
Brand Marketing
Go Daddy has found a new girl for its biggest day of the year. The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing [...]
Go Daddy Keeps Half-Evolving in Two New Spots
Creativity
Go Daddy continues to have its sexy models and move beyond them, too, in a pair of new spots set to air during the Olympics—joining a third which we wrote [...]
Post-Hot-Girls Era at Go Daddy Begins … With a Hot Girl
Creativity
When Go Daddy hired ad agency Deutsch in June, it claimed it wanted to move beyond the kind of sleazy "Go Daddy Girls" dreck it had been producing in-house for [...]
Go Daddy Actually Hires an Agency
Brand Marketing
Go figure. Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will [...]
Master of Their Domains
Performance Marketing
Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have [...]