After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy.
Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early, here is GoDaddy—amusingly deflating Bud's balls a little bit with a spoof that even somewhat matches the plot of the sequel. Yes, GoDaddy has its own adorable yellow Labrador puppy. And like the one in this year's Bud spot, it's gotten lost—after falling out of a pickup truck when it went over a bump. The little guy runs home as fast as his little legs can carry him … but it's not exactly a sappy ending that awaits him there.
Gerry Graf has made more than his share of Super Bowl commercials over the years while working at agencies like Goodby, Silverstein & Partners, BBDO and Saatchi & Saatchi.
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At […]
GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly pumped up. The Web-hosting company on Wednesday rolled out one of its two 30-second spots for Super Bowl XLVIII, titled "Bodybuilder." Unlike most of its Super Bowl work since 2005, which was marked by provocation and sexual innuendo, this year's spots are meant to be different in two respects: They focus on what GoDaddy does to help small businesses succeed online; and they show women as smart, successful small-business owners rather than scantily clad sex objects. The plot of the new spot is simple: Bodybuilders race through a city, eventually converging on a spray-tan business—whose female proprietor uses GoDaddy to help her "Get found. Get business," as the on-screen copy says. Raising a spray-tan pump as she surveys the crowd outside, the woman utters the tagline: "It's go time." The spot also stars longtime GoDaddy spokeswoman Danica Patrick, who plays one of the bodybuilders, thanks to a muscle suit created by Legacy Effects. (Images of a pumped-up Patrick first leaked from the shoot back in December.) This is the racecar driver's 13th GoDaddy Super Bowl ad—she's done more Super Bowl spots than any other celebrity. The spot, set to air during the second half of the Feb. 2 game, was created by Deutsch in New York and directed by Bryan Buckley. GoDaddy will have a :30 in the first half as well. Credits below.
A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game.
Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's […]
Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might be even more of a shocker than usual—not because of any X-rated themes, but because it doesn't have any sexy women at all.
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots for Wendy’s, why Aflac has stuck with the duck since 1999 and why Go Daddy has held tight to Danica Patrick’s bumper for 11 Super Bowl spots now.