GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years
Brand Marketing
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its [...]
Go Daddy Promises No More Sleazy Super Bowl Ads
Brand Marketing
A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game.
YouTube’s 10 Most-Watched Ads in September
Brand Marketing
Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy
Brand Marketing
Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might be [...]
The Marlboro Man Still Sells Cigarettes
Brand Marketing
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots [...]