Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders famili

4 Reactions to Twitter’s Gnip Acquisition

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for

Helping Brands Manage Social in a New Way

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it.

You Probably Forgot That Old Tweet—but Advertisers Haven’t

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to someone who just tweeted that they’re hungry, but valuable social signals aren’t only those communicated right now.

Gnip Opens Up Entire Twitter Archive for First Time

Twitter cofounder Jack Dorsey sent the first tweet on March 21, 2006. While that tweet is freely available online, marketers and social analytics firms have been hard pressed in finding many tweets sent since 2006.