Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders famili
Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it.
Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to someone who just tweeted that they’re hungry, but valuable social signals aren’t only those communicated right now.