America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international markets.
GMC created an exhilarating 360-degree video that gives viewers a taste of what it's like to go skydiving. It's a captivating and inspiring piece of film that features two severely injured veterans enjoying the thrill of jumping out of a plane.
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.
General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the push is a campaign that focuses on precision and includes TV spots and online ads on sites such as YouTube and AOL. Leo Burnett is the brand's lead creative agency and DigitasLBi creates its digital ads.