Email Marketing Is a Strategy Game
Performance Marketing
For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and [...]
Google Is Expanding Universal App Campaigns to iOS Developers
Performance Marketing
Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices.
Gmail’s April Fools’ Joke Causes Many Users to Send Inappropriately Goofy Messages
Performance Marketing
Google's April Fools' Day joke went awry and may have cost someone a job.
All About eMail 15: The Great Twitter Roundup
Performance Marketing
Here's the deal, fam: This past Thursday was the All About eMail Virtual Conference, the live virtual event that brings together the best and brightest minds in the industry for [...]
Gmail’s Unsubscribe Button Could Be a Huge Blow to Email Marketers
Performance Marketing
How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have [...]
The Top 3 Social Messaging Apps Among Smartphone Users
Performance Marketing
Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users.