Cable Closes the Books on a Solid Season
As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of [...]
Scant Drama as Upfront Rolls On
If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks [...]
GM Punts on Super Bowl Buy
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high.
GM Opts Out of Q2 Upfront Buys
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly [...]
GM Taps Carat for Global Media Planning and Buying
Brand Marketing
Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media [...]