Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Performance Marketing
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even [...]
Yahoo Still Looking to Ignite Tumblr’s Ad Potential
Performance Marketing
Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should [...]
Study: ESPN Fans Big on Cars, Bars
If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep.
MRM Chief Kolb Takes Worldgroup Lead on GM
Brand Marketing
Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the [...]
GM Bookends Facebook’s Comeback Story
Performance Marketing
General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.
TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 [...]