P&G’s Marketing Chief Says It’s Not Cutting Back on Facebook Ads, It’s Targeting Better
Performance Marketing
During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, [...]
How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
Instagram’s Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad
Performance Marketing
Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows.
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline
Brand Marketing
While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.
Here’s How GM Uses Social Data to Improve Cars
Performance Marketing
When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto [...]